The Cambridge Building Society launches a dedicated Intermediary website
22 November 2017 • Corporate
The Cambridge Building Society today reveal their new website.
This bespoke site has been developed following consultation and research with our intermediary partners who are a crucial part of our business.
The Cambridge has focused the design, content and architecture wholly for intermediaries to ensure they are able to interact quickly and easily get to the knowledge they need to support their clients. Part of this is putting the information they use most frequently at the core of the site’s structure. The main navigation now has 3 sections – Product Selector, Criteria and Search by Rate.
Additionally we have added in new tools and ensured these are prominently displayed to encourage interaction and discussion. The most notable being our own Affordability Calculator.
This has been designed specifically for intermediary needs and reflects The Cambridge’s lending policy. The calculator requires minimal information regarding client income and expenditure and uses ONS data to ensure the input is accurate. The intermediary using this function will have a clear indication of whether we will lend in minutes.
The improved Product Selector system will streamline processes. By answering 3 simple questions intermediaries will immediately be shown to a list of products tailored to the client they are working with. Everything becomes unique to the individual rather than having to search through our entire range.
Finally, and in response to consulting with intermediaries, we have streamlined our criteria search functionality which allows for unusual criteria terms such as listed buildings as well as searching by date.
Andy Lucas Chief Operating Officer for The Cambridge comments that:
“Our goal was to make it easier for intermediaries to get to the information they need to support their clients and place business with us. Part of this was ensuring they had their own URL.
“The website is our online shop window and we are committed to increasing our profile digitally so that intermediaries can access information in a fast and simple manner.
“Embracing technology and harnessing the potential of online systems is therefore essential for us. We are dedicated to looking at every digital touchpoint to see how we can work with technology to ensure great outcomes for all every single time.”